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LOS ANGELES — Lexus said it has selected the New York based agency Siegelgale for a 12-18 month branding project following a review.
The shop will handle the assignment using both its Los Angeles and New York offices. According to Lexus vice president of marketing Mike Wells, Siegelgale’s work will primarily center around the first two phases of a five-phase project.
The first will involve gathering information from consumers, investors and executive staff about the perception of Lexus.
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