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NEW YORK First audio, then video—is text next for iPod?
In what is probably a first, Slate plans to begin “textcasts” of stories delivered directly to the ever-popular portable media player. Users can receive the full text of its daily “Today’s Papers” feature, which aggregates the days news. The downloaded story will appear in the iPod’s display window. Slate will deliver the text attached to 15-minute silent audio file.
Lexus, which advertises on Slate podcasts, is sponsoring the textcast, with its logo appearing where the album art is usually shown and in a text ad within the story.
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