Lexus Spells Out Hybrids' History

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

Lexus has introduced a new campaign that showcases its hybrid vehicle line and reminds customers of the company’s five-year history of putting hybrids on the road.

One TV commercial tells viewers that when Lexus built its first hybrid in 2004, YouTube didn’t exist and Facebook was still run out of a dorm room. On screen, the nameplate’s hybrid cars form the shape of a computer cursor, a gas nozzle, a landline telephone and the lowercase letter “H.”

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in