Lexus Is Returning to the Super Bowl, This Time With a Marvel Spin

Brand's Big Game ad will be tied to new superhero film Black Panther

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Toyota-owned luxury carmaker Lexus will return to the Super Bowl on Feb. 4, a company representative confirmed to Adweek. The spot will be tied to the release of Marvel Studios’ new superhero movie, Black Panther, which is slated to hit theaters on Feb. 16.

The company said additional details will be revealed later.

Last year, the automaker aired an energetic, 60-second version of “Man and Machine” during the Big Game. That ad featured freestyle dancer Lil Buck capering around the Lexus LC.

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