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Lexus Is Returning to the Super Bowl, This Time With a Marvel Spin

Brand's Big Game ad will be tied to new superhero film Black Panther

Lexus will be back for Super Bowl LII.Lexus
By Lindsay Rittenhouse

January 17, 2018

Toyota-owned luxury carmaker Lexus will return to the Super Bowl on Feb. 4, a company representative confirmed to Adweek. The spot will be tied to the release of Marvel Studios’ new superhero movie, Black Panther, which is slated to hit theaters on Feb. 16.

Lindsay Rittenhouse

Lindsay Rittenhouse is a staff writer at Adweek, where she specializes in covering the world of agencies and their clients.

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