Lexus Is Returning to the Super Bowl, This Time With a Marvel Spin

Brand's Big Game ad will be tied to new superhero film Black Panther

Toyota-owned luxury carmaker Lexus will return to the Super Bowl on Feb. 4, a company representative confirmed to Adweek. The spot will be tied to the release of Marvel Studios’ new superhero movie, Black Panther, which is slated to hit theaters on Feb. 16.