Lexus Hits the 'Sweet Spot'

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NEW YORK Opera music? Check. Rich cinematography? Got it. Subtitles in elegant cursive typeface? Ditto. Yup, all the cliches of classic “luxury” car advertising—the ones that would seemingly appeal to the monied set—show up at the beginning of “Etiquette,” the latest Lexus commercial from Team One, breaking tonight during Boston Legal. Then the new Lexus GS bad boy streaks into the picture (a desolate warehouse parking lot at night) and executes such screechy and extreme moves as “The Power Slide” and “The Doughnut” (both introduced in the aforementioned high-falutin’ script).

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