Lexus Drops Super Bowl Spot for LS 500 Featuring Marvel's Black Panther

Chadwick Boseman (aka King T'Challa) does some crazy stunts

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

Toyota-owned Lexus dropped an extended version of its action-packed Super Bowl LII ad, “Long Live the King,” today, showcasing both the 2018 Lexus LS 500 and the upcoming Marvel Studios superhero film, Black Panther, set to hit theaters on Feb. 16.

In it, we see King T’Challa (the Black Panther, aka actor Chadwick Boseman) kicking villain ass and doing some crazy stunts (including diving from the top of some sort of scaffolding through the sunroof of the luxury sports car), as he races to a world leadership conference.



Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in