Lexmark International Names Site Shop

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Lexmark International has awarded its Web site redesign assignment to Nascent State, a New York-based i-shop. Nascent State will work with Lexmark’s traditional branding agency, The Ocean Group (formerly Warwick Baker O’Neill), to integrate the Lexington, Ky.-based printer manufacturer’s brand identity online.

“It’s a top to bottom redesign of the existing Lexmark site,” said Mike Knowlton, chief executive officer at Nascent State.

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