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NEW YORK The WPP Group team of Wunderman and Mediaedge:cia have landed creative and media duties, respectively, on LexisNexis, a leading research tool for lawyers and other professionals, Wunderman said today.
The selection came after a review in which there were two other undisclosed finalists, said sources.
Wunderman will create a mixture of direct marketing pieces and traditional advertising for LexisNexis’ U.S. Legal Markets group here. The work is expected to take the form of interactive ads, print ads and direct mail.
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