LexisNexis Selects WPP Group Shops

NEW YORK The WPP Group team of Wunderman and Mediaedge:cia have landed creative and media duties, respectively, on LexisNexis, a leading research tool for lawyers and other professionals, Wunderman said today.

The selection came after a review in which there were two other undisclosed finalists, said sources.

Wunderman will create a mixture of direct marketing pieces and traditional advertising for LexisNexis’ U.S. Legal Markets group here. The work is expected to take the form of interactive ads, print ads and direct mail.

Billings were not disclosed. Past major media spending on the brand has ranged between $5 million annually in both 2004 and 2005 to about $7 million in the first nine months of 2006, according to TNS Media Intelligence.

“LexisNexis is a top-tier brand with a rich history and an outstanding consumer-centric reputation,” said Steve Zammarchi, president and CEO of Wunderman in New York. “Their continued dedication to offering effective management tools supports their value proposition and provides us with a platform from which we can design thoughtful, creative and compelling marketing campaigns.”

LexisNexis picked Wunderman in part due to the agency’s “mix of strategy, creativity and experience-building through impactful and measurable, multi-channel communications programs,” said Sami Hero, a vice president of USLM marketing at LexisNexis.

Barry Silverman, a vp and account director at Wunderman, will manage the account day-to-day. The shop’s other clients include Microsoft, Citibank, Hewlett-Packard and Pfizer.