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Lewis Advertising has been named the first agency of record for Builder’s Discount Center. Both firms are located in Rocky Mount, N.C.
The hometown choice was competing against six undisclosed Raleigh and Chapel Hill, N.C., agencies for the account. BDC chief executive Glen Perry said the business would be worth just under $1 million annually.
Previously, all advertising was handled in-house, with media buys and radio production executed by Florida’s Corbett Berger & Stilli. As the home improvement retailer, which currently has seven locations in North Carolina and Virginia, planned its continued expansion, it decided to move into television advertising and hire an established shop.
Ironically, it was the agency telling the client that TV buys were the wrong strategy which gave the shop the nod.
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