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NEW YORK LevLane’s first multimedia campaign for Greater Philadelphia Tourism Marketing eschews the tried-and-true “family getaway” themes of the category in an effort to portray the city as a cosmopolitan center with a vibrant nightlife, street scene and performing arts community.
The longtime tagline is “Philly’s more,” with various descriptors (such as “tempting” and “out there”) gracing executions along with “Philly’s more fun,” which appears on most campaign elements. A jazzy flute soundtrack sets an eclectic tone.
“We’re
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