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Looking to rebuild its image as it emerges from Chapter 11 bankruptcy protection this year, Levitz Furniture has launched an agency search.
The business has been with Bozell Retail in New York for nearly two years; media chores are handled by TN Media. Levitz Furniture Corp.–which operates the Levitz, Homemakers Furniture and John M. Smyths Homemakers chains –spent $52 million on ads last year, per Competitive Media Reporting. About $48 million of that total was for the flagship Levitz stores.
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