Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Levi Strauss has selected Wieden + Kennedy to handle domestic creative duties on its core brand after a review, the client has confirmed.
The other finalist was Omnicom Group’s Cutwater, San Francisco, which partnered with sister shop TBWA\Chiat\Day in Playa del Rey, Calif.
The selection came a week after Levi’s narrowed the field in its review. Major U.S. media spending on the brand was nearly $80 million last year, per TNS Media Intelligence.
Six shops made presentations to client executives the week of Dec.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in