Levi's New Retail Experience Features a Tech-Fueled Merch Drop

The clothing brand's pop-up in Miami runs through February

Levi’s offers multiple ways to customize its products, with techniques ranging from in-house tailoring, embroidered patches and denim finishing with lasers. To showcase these offerings in real life, the clothing brand has launched a customization-focused experience in Miami.

Levi’s Haus Miami opened in the Wynwood Arts District on Dec. 5, timed to the city’s annual international art fair Art Basel that has become an essential stop for fashion brands, too. Levi’s launched the pop-up mainly to introduce consumers to Future Finish, the brand’s newest customization feature that uses laser technology to print designs on denim in 90 minutes.

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