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New Yorkers are currently enjoying a humorous tongue-in-cheek campaign from discount clothing chain Daffy’s via New York shop DeVito/Verdi.
The outdoor work responds to the first phase of the Levi’s campaign from TBWA Chiat/Day in San Francisco, which broke this spring and consisted of print and outdoor ads reading simply “Calvin wore them,” or “Tommy wore them,” referring to rival jeans marketers Calvin Klein and Tommy Hilfiger, respectively.
Although those ads will be replaced, the lingering posters provided a springboard for the new Daffy’s campaign.
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