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Levi Strauss has tentatively selected Zenith Media to handle media chores, subject to finalizing terms for a new contract, according to sources. The parties have been negotiating for more than a week and cautioned that talks are ongoing, sources said.
The pending selection was made after a review that the client commenced in August. The client spent $70 million on ads in 2007, according to Nielsen Monitor-Plus.
Interpublic Group’s Initiative is the buying incumbent. Planning has been split between IPG’s Draftfcb (Dockers) and Publicis Groupe-backed Bartle Bogle Hegarty (Levi’s).
BBH also has been the client’s lead creative agency in the Americas, although just last week, the client called a creative review for that region, and BBH indicated that it would not defend.
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