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Latest Management Overhaul Could Spell Agency Shifts
SAN FRANCISCO–Agencies are watching and waiting for fallout from Levi Strauss & Co.’s shakeup of its marketing department last week to reach the agency roster.
Some sources see the shakeup as a reprieve for TBWA/Chiat/ Day which handles the ailing Levi’s brand. The agency had a strained relationship with Rob Holloway, vice president brand development for the Americas, who was ousted by Philip Marineau who became CEO in September, said sources.
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