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Furnishings make a statement, literally, in new Bernhardt Furniture print ads created by The Richards Group.
“In focus groups, people told us the pieces of furniture they bought were extensions of their own personalities,” said Jeff Hopfer, a creative director at the Dallas agency. “When they saw the lines of Bernhardt, they thought, ‘That is really a unique piece of furniture that says a lot about what I am.’ “
Richards has developed four two-page spreads, each showcasing one piece of furniture.
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