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Greenberg’s team has a few missing positions

Did I miss something? Isn’t Bob Greenberg’s “purpose-driven team” [“Who’s on First?”, A&C, Nov. 21] missing a couple people, like the visually oriented idea person (whom they used to call the art director) and the language-oriented idea person (whom they used to call a writer)? Instead, all we have is some new kind of “creative director” who has been relieved of responsibility for inspiring and championing big ideas, and now has to only come up with “brand essences” and “visual styles.”

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