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Disregard for history leads to cases like Y&R
Reading about the travails of Young & Rubicam [“The Fall of a Madison Avenue Icon,” July 25] was a sad experience. It is a morality tale of which many businesses should take note. (I have not, by the way, ever had any connection with Y&R.)
I have studied the effects of mergers and acquisitions for years, both as a historian and management consultant. I also was once “caught” in a merger gone wrong many years ago.
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