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Levi’s latest ads are right on target
I’m responding to Danielle Prescott’s letter [“Levi’s latest ads: What were they thinking?” A&C, Dec. 13] criticizing Bartle Bogle Hegarty’s latest Levi’s work. I completely disagree with Ms. Prescott. I recently saw one of the spots in question, where the guy fakes getting back with his girlfriend in order to get back his Levi’s (which are hanging from a tree outside her apartment window). My first thought was, “Wow, what a great commercial.
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