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Levi’s latest ads: What were they thinking?
I don’t know what you think about Bartle Bogle Hegarty’s recent Levi’s ads [Creative Briefs, Nov. 8], but I am nominating them for Worst Spots. They seem to have based the campaign on results from a focus group comprised entirely of members from a men’s correctional facility.
The first ad (with Willie Nelson’s “You Were Always on My Mind”) involves a man tricking his girlfriend into thinking they’ve made up in order to get his jeans back.
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