The trouble with Ford’s production guidelines

Ford’s issuance of new production guidelines [Adweek, Oct. 13 and 20] is a fundamental mismanagement of corporate objectives. Ford and other advertisers have brought procurement advisers into advertising, most recently into the creative area. Creating commercials is not manufacturing. Treating the process, even a portion of it, as a commodity illustrates a lack of understanding of the business and of the skills required to execute each project.

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