Letters

Ann Fudge is just what the agency world needs

The continued negative reaction of the agency community to the hiring of Ann Fudge to run Young & Rubicam [“Stranger in a Strange Land,” June 16] serves to point out how badly the industry has lost its way.

In the last analysis, an agency’s role is, and always has been, to add value to clients’ businesses. In the 1960s and ’70s, advertising’s heyday, perhaps, value was leveraging the megareach of network television to take advantage of the voracious consumer appetite to consume brands.