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How do clients benefit from big media shops?
At first I was upset with Jack Feuer’s article concerning the position of a midsize agency like mine in the land of the mega services [“Might Makes Right,” June 2]. But as the week has gone on, I have come to realize that while I don’t agree with most of Feuer’s points, some of them are valid and accurate.
Is it easier for clients to choose a mega service? Absolutely! Clout, resources, name recognition, a large communications network all provide a strong rationale on the surface.
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