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Mad Dogs: a silly name with staying power
Like Ann Mack [“The Born Identity,” May 12], I was amused by the recent vogue for funky agency names. Like open-plan offices, casually dressed principals, tattooed account planners and nanosecond turnarounds, it’s one of the things the dot-gones left behind. At Mad Dogs & Englishmen, we had all of those things before the bubble, and still do. And we still have a silly name, in spite of the many suggestions over the years from well-meaning industry luminaries that we should change it.
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