How can you keep pace with an accelerating marketing ecosystem? Join us at Brandweek Sept. 12–16 in Miami alongside leading CMOs, founders and change makers from Gatorade, Marriott, Alo Yoga, Campbell's, Uncommon James and more. Book now.
When a silly agency name isn’t so silly
Ann Mack struck a nerve in her article on silly agency names [Art & Commerce, May 12]. Agencies would never think of changing the name of Tide or Toyota. But when it comes to their own names, the sky’s the limit.
The problem begins when agencies put people’s names on their doors.
INDEPENDENCE DAY SALE
Subscribe today!
APPLY PROMO CODE "JULY20" AT CHECK OUT FOR 20% OFF
Already a member? Sign in