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Bill Bernbach’s words perfect for Calif. Lottery

Great column by Alison Fahey on the neverending California Lottery review [April 28]. In a nutshell, it explained a lot of the problems agencies bring upon themselves these days.

I wasn’t sure if her question was a rhetorical one when she asked, “Who was it that said a principle isn’t a principle until it costs you money?” The answer, of course, is Bill Bernbach.

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