Hispanic shops get their due in Report Cards

I would like to commend Adweek for including Hispanic agencies in your Report Card issue [April 7]. It is great to see recognition for the hard work and economic impact that our agencies make across the country. Working in a market that is usually ignored or relegated to a snippet on the last page of the magazine, this is a great step forward.
Jose Lopez-Varela
Vp, managing director
Hill, Holliday Hispanic
Fort Lauderdale, Fla.

For the Record:

Barbara Lippert’s tribute to Roy Grace [Critique, March 10] misidentified the copywriter on Volkswagen’s famed “Funeral” spot. It was John Noble, not Bob Levenson.

In Report Cards [April 7]:

With billings of $210 million and revenue of $20 million in 2002, McKinney + Silver ranks 76th, not 82nd, among the Top 100 national agencies. Its rank of No. 10 in the Southeast Top 50 does not change.

In Eastern Top 50, Al Paul Lefton, Philadelphia, should have been listed at No. 45 with $70 million billings and $11 million in revenue. In the Southwest Top 50, independent LatinWorks was incorrectly listed as a WPP Group shop. In the Midwest Top 50, the numbers for BBDO’s Troy, Mich., office should have carried an asterisk to indicate they were estimates.

The Eastern gainers chart included incorrect 2002 data for Ogilvy & Mather and J. Walter Thompson in New York. Ogilvy was up $23 million in billings to $1.33 billion. JWT was up $36 million to $1.17 billion. Based on these revisions, Ogilvy, listed as the No. 3 gainer, drops out of the top 10; JWT remains at No. 10; and Wolf Group—up $45 million to $215 million—enters the list at No. 9.

In the TBWA\Chiat\Day card, the name of Robert LePlae, president of the agency’s Playa del Rey, Calif., office, was misspelled.

DavisElen’s card did not mention its three wins in 2002: Aamco, Alta Dena Dairy and Soak City-San Diego.