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Ad Industry Needs To Face ‘New Reality’

I got quite a kick out of Lee Gibson’s “Saying No” and Neilan Tyree’s “Man About Town” [A&C, July 22]. The fact that they ran back-to-back merely serves to highlight the current dysfunction in the advertising business.

Until we all understand that agencies are about providing value to clients via a true understanding of the complex issues they are facing today, and not around the next brilliant piece of “film,” the industry is going to continue to flounder.



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