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Bates: Honesty Beats ‘Flashy’ Agencies
I cannot say I found myself especially pleased in hearing the news of a private Bates document leaking out and gracing the cover of Adweek [July 1].
The accompanying online poll, which asked readers if they felt that our position was too honest, further drew attention to what originally was an internal Bates matter.
However, sometimes encouragement comes from unlikely sources. When the results were tallied, 78 percent of your respondents felt honesty was the best policy, and supported a truthful assessment of the challenges facing a new Bates North America CEO.
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