Letters

Economy Improving? Not for Everyone

In response to Richard Kirshenbaum’s article “Glass Half Full” [A&C, June 10], I have my own perspective on how things are moving along in the business. My thoughts might just be unique to me, but I’m guessing a lot of other creatives feel the same way.

I’m a young art director; at least, 15 months ago I was. Now, like so many others in the business, I’m a casualty of this horrific economy.

My family can’t figure out why I won’t consider another line of work. I keep telling them that I truly love this business and it’s the only way I want to spend my life.

Here’s the conundrum: You see how passionate I am about having a career in advertising. I’m willing to work around the clock and for well below what I know I’m worth, but no one wants to give me the opportunity to practice my craft.

I read the trades, make massive cold calls, do countless self-promotions, answer help-wanted ads,talk to mentors, go to industry events and contact headhunters. All I have to show for my efforts are a high phone bill and a depleted bank account.

So with all my dedication, desire and effort to get back on the merry-go-round, I’d like to see the glass half full, but it’s kind of hard right now. What is someone who wants to dedicate his life to this business supposed to do? Any advice would be appreciated.

Andrew Panter

Freelance art director

New York

Animal Art: Works in Cincinnati, Not in Washington

Thank you to Wendy Melillo for her column on the arrival in Washington of the “Party Animals”—polyurethane donkeys and elephants distributed around town [A&C, June 10]. As a Washingtonian, I do wonder why our great city needs to take its cues from Cincinnati on how to lure tourists. A truly creative force exists in our city, but somehow the city administration has failed to unleash it.

Jennifer Quasdorf

Director, marketing and communications

Sightline Marketing

Washington

The illustration for the Media Plan of the Year special report [June 24] was created by Christoph Niemann.