Letters

Ads Repeated Ad Nauseam Irk One Reader

Here’s another example of “repurposing” [A&C, Dec. 17] gone wild: It is positively excruciating to watch CNN all day Saturday and Sunday. There seem to be exactly four advertisers on CNN on the weekend: America Online (freebies, probably), the Atlantis Hotel, Oxygen (the “fastest-growing” women’s cable network that no one has ever watched) and Samsung. All four of these advertisers have one creative execution each, which they repeat endlessly—I mean three or four times in 15 minutes.

While one could argue this is good for those advertisers, because it hammers their existence into your brain, it quite often makes me change channels simply because I am sick of those commercials.