The countdown to Brandweek is on! Join us, Sept. 12-16, to identify new growth opportunities, solve challenges and connect with power players. View the lineup and secure your pass.

Advertising: Bring Back the ‘Geezers’

Advertising doesn’t actually kill those valuable geese as Marty Orzio stated in “The Golden Egg” [A&C, Oct. 15]; it just refuses to hire them when they become geezers. How many CDs are there over 50—who also don’t have their name on the door?

Big agencies once had excellent training programs that nurtured raw talent and gave it the chance to learn the craft and skills of advertising.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in