Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

Keep Up the Good Work: Now More Than Ever

Being a writer at Ogilvy & Mather here in New York, and working across the street from Engine 54, which lost 14 firemen at the World Trade Center, I feel horribly helpless daily. And insignificant.

Thank you, Alex Bogusky, for putting into words what all of us here have been feeling for the past two weeks in “Being There” [A&C, Sept. 24], and reminding us why it’s OK to keep doing what we do best.

Susan Rosenzweig
Copywriter
Ogilvy & Mather
New York

From Dog Bones to Dental Floss: Targeting Goes Too Far

Susan Montgomery’s “The Untargeted” [A&C, Sept.












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