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Do Historical Figures Belong in Ads? The Debate Continues
I’m with Andrew McMains 100 percent on the Alcatel ads and the way they appropriate Lou Gehrig and Martin Luther King [Art & Commerce, May 21]. In a slightly less garish fashion, Apple’s “Think dif ferent” ads of a few years ago (one featured snippets of 20 or so celebrities, thinkers, artists) struck the same chord with me. While the company spin is that their brand is saluting various visionaries, the reality of the commercial spot is only so much name-dropping.
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