And the Winner Is …

The amount of irony in the article, “See Spot Win, Do the Best Ads Always Earn the Top Awards?” [Creative, May 7] made me develop a facial tic. I find it laughable these judges are disappointed when “convention, rather than innovation, takes the top prize,” especially when they are the very people responsible for creating (and voting on) the majority of conventional (and award-winning) ads held up each year as our industry’s best.

It’s like ‘NSync saying it’s a shame that vapid, soulless music is so popular—just before they walk off stage with their Grammy. But add to that scenario the idea that the boy band’s members were also Grammy judges.

Everyone interviewed missed the point that the sole purpose of awards shows is to reward work that breaks new ground and moves our industry forward. Yet every year we award the same campaigns, same agencies, same concepts and/or same styles. And based on your article, I am to believe it’s because there are too many entries and that it’s too much work to change things. Of course, it’s easy to shrug your shoulders at a flawed process when that process continually benefits you and your agency.

Some of the work represented in awards show books is very good. But is it truly great? Does it break new ground? It’s time our industry took another look at awards shows and rethought the criteria for what earns our highest honors. We’ve made a habit of bestowing greatness too often and too freely on ads that are good at best.

Wade Paschall



St. Louis

Name That Dog

I am writing in reference to Aaron Baar’s article on Dave Peterson [Creative, April 30]. Mr. Baar refers to Mr. Peterson making a statement with “a giant poster of a target-eyed bulldog behind him.”

I need to correct Mr. Baar here. This dog is a bullterrier, more formally known as an English bullterrier, or a “Spuds dog,” which some people refer to from the Budweiser advertising of years ago. A bulldog is a different dog altogether. As the owner of a bullterrier, I feel it necessary to make sure this breed is not confused with bulldogs, pit bulls or anything else.

Thank you, and I know other bullterrier owners thank you.

Lydia Malcolm

VP, associate creative director


New York