After the Realignment, Bozell Is History
Iread Alison Fahey’s editorial [Art & Commerce, Sept. 27] and I couldn’t agree with her more.
The loss of Bozell to the world of advertising is a major loss. True North has performed an organ transplant on a living entity and turned the remnants into a vegetable. No more will it be Bozell Worldwide. Now, it is just Bozell.
It’s sad to see the demise of this agency. I’m proud to say I worked for Bozell–twice. I first came to the agency in 1987, as a young copywriter trying to learn the business. I worked on good accounts (Merrill Lynch, AT&T, U.S. National Guard) and with some wonderful people. My aspirations pointed me toward the international arena–unfortunately, that never materialized at Bozell. Instead, I was hired at Dentsu and ventured overseas for a few years. Upon my return, I ended up at DMB&B, but never lost contact with my old boss at Bozell.
Then, one day in 1996, I got the call and Bozell asked me back. I ran!
I didn’t have to think twice about it.
I enjoyed my return visit, but I could see the writing on the wall after a year. I knew they were on the market.
So once more I headed for a new horizon, only to be told during my exit interview that I would be back. Bozell was my home. Now, my home has not only been sold, it’s been dismantled and placed on the scrap heap.
The only way to return is to try and help rebuild it to what it once was. Maybe not the No. 1 place in the business, but a wonderful place to work, learn and enjoy the ad business.
Ron Rossi
Creative director
Frequency Marketing, Cincinnati
For the Record: In a cover story on the departure of Chuck McBride from Wieden & Kennedy in last week’s issue [Oct. 4], Adweek erroneously reported that FCB Worldwide had won a piece of Nike’s South American business from Wieden & Kennedy.
In fact, that business had previously been handled by McCann-Erickson.
Wieden still handles regional business in Brazil Pat Cunningham was a creative director at N.W. Ayer & Partners, but was not the “architect” of signature campaigns for the likes
of AT&T, DeBeers and the U.S. Army [Adweek, Sept. 27]. Credit for the Army’s “Be all you can be” theme, in fact, goes to former Ayer copywriter Earl Carter, who worked with group creative director Lou DiJoseph.