Letters

Across the Ages: Generations X, Y and Z
In the IQ Analysis story “Setting Their Sites on Generation ‘Y'”
[IQ News, Aug. 9], the author notes that “despite their overall cynicism, teens are, in fact, receptive to marketing messages, as long as those messages are pertinent, well-executed and enticing.”
Well, isn’t that a fair description of ad receptivity for any living, breathing human being? Most people I know don’t want impertinent, badly executed and unenticing ads, which sums up most of what’s found in print, on air and online these days.
Forget generations.