Letters

ANA Pursues First Amendment Protection
Wendy Melillo surmises that “protecting commercial interests was not [the Founding Fathers’] primary concern” [Art & Commerce, Sept. 20]. She notes that “desire to sell a product in the marketplace is a strong enough motive to sometimes skirt the truth” and questions efforts to provide advertising with the same protection as political, religious and artistic speech.
The Association of National Advertisers believes truthful advertising should have this protection. Truthful advertising provides consumers with critical information and fosters an efficient marketplace.