Broadcast Radio Has Nothing to Fear From the Net–Yet
Concerning the impending death of radio [IQ Report, May 1], broadcast radio will die only when Net radio is as easy to use as broadcast and as many people have fast Net access as they do radio receivers.
Music isn’t the only reason to tune in. If I want to catch a baseball game, why would I carry a wireless laptop or a palmtop around when a nice, small transitor unit works better, weighs less and delivers more with less aggravation? Do I have to have a terminal in my garage as well as every room in my house when I putter on the weekends?
TV has been available in tiny palm-sized sets for years, but you don’t see many people lugging them around at the mall or have them running on the background in their work space. You do see boom boxes, portable radios and CD or MP3 players–i.e., dedicated units.
Radio didn’t replace newspapers, and TV didn’t replace either of them. There is no reason to expect the Net to be any different. Net radio will find its own useful consumer niche alongside the earlier media. Netheads should read more Mark Twain. They exaggerate prematurely.
Tom Cammarata
Creative director, principal
Coyote Hill Advertising
Middletown, Calif.
Credit Where Credit Is Due: Recognizing Lori Campbell
You wrote a wonderful piece on Michael Dweck and his agency Dweck! [Report Cards, April 24].
I think you called him the “clown prince of advertising.” You named his agency “the most underrated shop in the East” or something like that.
This is the third or fourth time I’ve seen an article in your magazine praising Dweck!. But not once have you mentioned Lori Campbell, the creative director on most of the campaigns that made the place famous. If you remember, the shop used to be called Dweck & Campbell before Lori resigned.You can take someone’s name off the door, but everyone I respect in advertising knows the huge part Lori had in building the creative reputation of Dweck & Campbell. And so should you.
Gerry Graf
Associate creative director
Goodby, Silverstein & Partners San Francisco
For the Record: Publishers Weekly
is not an Adweek corporate sister
[Consumer Republic, June 5]. It is owned by Cahners.