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Parental Prerogative
I see you picked a Twix ad as one of your best of the year [Best Spots 1997, Feb. 2]. Because of the campaign’s theme, I have chosen to never purchase my family’s favorite candy bar again.
The “Two for me. None for you” tagline is catchy, but it teaches kids an attitude of selfishness, which I will not support. Mars lost my business with that one.
From now on, my family will spend our money on Kit Kats (at least they give me a break!).
Janet Brister
Electronic marketing coordinator
AAPG Communications
Tulsa, Okla.
On the Radio
Iresponse to your “Directors Tapped for Radio Ads” story [Adweek, Feb 23], I’d like to make two clarifications.
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