Breast Feeding’s a Natural Thing. What’s the Problem?
Icouldn’t agree more with [Ellie Parpis’] POV in “Got Milk?” [Art & Commerce, March 27]. Marketers use breasts to sell products, not sustain life. Jill, my wife, and I are expecting twins sometime in the next two months. It seems as if we’ve been drafted into the Worldwide Breastfeeding chat room. We hear a lot of weird, uptight opinions about what seems to me to be the most natural of human connections.
All of this is just proof that while this country may be getting a lot of psychoanalysis, on average we need to up our sessions and not even think about terminating anytime soon. The Puritan thing is insidious.
And maybe the Anglo-Puritan thing does come down to envy dressed up fancy–the “fear that someone, somewhere is having a good time.” Perhaps when our professional
censor–a former crib-boxed, sleep-separated, coldly bottle-fed babe in Salem’s woods–so much as glimpses a hint of the warmth that should have been his birthright, envy kicks in and pushes the beige button of bureaucratic Marion the Librarianism.
Or something like that. Anyway, I enjoyed, as well as agreed, with your opinion.
Mark DiMassimo
President, creative director
DiMassimo Brand Advertising New York
Best Spots of the 1990s:
How Come No Yahoo!?
As a new reader of your magazine, I must say I’m impressed. However, I noticed a glaring omission from the Best Spots of the 1990s compilation [March 20]. None of the Yahoo! spots made your list.
During the decade, Yahoo! had a funny collection of ads, with the tagline “Do you Yahoo!?” The most notable featured a punked-out man, sitting in his squatter-like apartment happily stitching away on a quilt.
All in all, aside from a large focus on sports-based commercials, the spots you selected were quite good. I look forward to reading Best Spots every month.
Christine Miller-Schyberg
Sales Administrator
Index Stock Imagery, Boston

For the Record: A content error appeared in a letter by Julie McGowan, publisher of Food & Wine magazine [Letters, March 20]. The sentence should have read: “The results [of research conducted by Gourmet magazine], utterly unprojectable though they’ll be, will doubtless be used as fodder for continued press efforts and trade advertising slogans to further Gourmet’s campaign to claim this dramatically different brand personality.