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The Credentials Chase: Winning Awards Is Not Important
How refreshing it is to have a creative talent like Joyce King Thomas write a column about the folly of creative people chasing creative awards at the virtual exclusion of all else [Art & Commerce, Oct. 16]. She went as far as to pose the question: “Do we have so little respect for our own business that slaps on the back from others in our profession are the best we can have?”
It takes a confident creative person to take this stand when the vast majority of the creative community views things so differently.
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