How can you keep pace with an accelerating marketing ecosystem? Join us at Brandweek Sept. 12–16 in Miami alongside leading CMOs, founders and change makers from GatoradeMarriottAlo YogaCampbell'sUncommon James and more. Book now.






Volvo on Film





While I appreciate Debra Goldman’s point of view regarding Volvo’s tie-in with The Saint (Postscript, April 14), there are a number of points she overlooked.





First, Volvo had a reason to be in this film because it had a history with the Saint character.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in