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If you don’t have brand positioning, you won’t have a brand for long. But what is brand positioning, and what are some of its most important elements?
Todd Irwin, the founder and chief strategy officer of Fazer, helps brands strategize their positioning all the time—and also teaches them how to leverage a tactic he terms “de-positioning.” In this episode of Let’s Talk about Brand, he joins host Christine Gritmon to discuss what all of that means, why it’s important and how to work on it for your own brand.
Stream the new episode below, listen and subscribe on Apple Podcasts or find it on Spotify.