Driving relevance means driving growth. Join global brands and industry thought leaders at Brandweek, Sept. 11–14 in Miami, for actionable takeaways to better your marketing. 50% off passes ends April 10.
When Crispin Porter + Bogusky Miami first started working with mobile app Letgo—a classifieds app that lets people sell their unwanted disco balls and other treasures—it created a fun digital component called the Commercializer.
With the Commercializer, people could choose from a handful of over-the-top ad parodies and seamlessly insert the product they're trying to sell into it. There's the '80s action video, the classic pharma ad and the elegant perfume commercial, among others.
"Finally, a way to create that Hollywood-style commercial your secondhand listing deserves without the inconvenience of actually going to Hollywood," the site says.
Since rolling out the feature in April, CP+B reported that fans of the site are making over 10,000 custom videos each day and about 1.16