Let There Be 'Brilliant' Light

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NEW YORK Leo Burnett focuses on the lighter side of Nintendo’s new Gameboy Advance SP in three print ads and three TV spots, which begin breaking on Wednesday.

The portable gaming system’s illuminated flip-up screen is the focus of the new campaign, tagged “Brilliant.”

In one 15-second TV spot (which is supported by a print version), ethereal moths in a forest are drawn toward a glowing light, which turns out to be emanating from the Gameboy.

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