Let It Snow, Says

Let It Snow, Says Fallon

As people in the Northeast dug out from the blizzard of 2005 last week, they may have felt especially connected to a Fallon ad for the Bahamas that broke this month. The gatefold ad shows a man carving the letters “S.O.S.” into the snow with a shovel. The idea was to avoid traditional destination-advertising images like snorklers and “get into the heads of people about why they want to escape,” says Todd Riddle, group creative director at the Minneapolis agency. The creative team hit the nail on the head with the snow ad, but it turns out it was a fluke that they began with that execution. They also considered kicking off the campaign with ads showing a person on a farm and in a neighborhood cul de sac. “We decided at the last second to go with the snow,” Riddle says. The rest of the campaign, including a Grand Central station domination in April and May, will roll out throughout the year.

Milk Mustache Creator Dies

Jay Schulberg, one of the originators of the Milk Processor Board’s “milk mustache” campaign, died this month of pancreatic cancer. He was 65. Schulberg began his career in advertising in 1967 as a junior copywriter at Ogilvy & Mather in New York. In 1987, he joined Bozell in New York, where he was chief creative officer. It was there, in 1994, that he developed a campaign to promote milk by showing celebrities such as Naomi Campbell and Lauren Bacall shot by Annie Liebowitz with milk mustaches. (The campaign evolved into the “Got milk?” effort.) His family has requested that donations be made in his name to the International Rescue Committee, 122 E. 42nd St., New York, NY 10017.

In Brief

JWT has named London-based Craig Davis to the new post of worldwide chief creative officer. Davis, 42, joined JWT a year ago from Saatchi & Saatchi and previously oversaw the agency’s creative efforts in Europe, the Middle East and Africa.