Join us at Brandweek Sept. 12–16 in Miami alongside leading CMOs, founders and change makers from Gatorade, Marriott, Alo Yoga, Campbell's, Uncommon James and more. Book now.
Coming up with an appropriate idea for Harley-Davidson’s centennial was a “headscratcher,” admits Carmichael Lynch associate creative director Sheldon Clay.
How could the agency acknowledge the milestone without intruding on the “Eternal truths” tone—the foundation of the shop’s Kelly Award-winning print work?
The answer: two simple sentences that play off the long-running theme: “True for the first 100 years.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in